Creative Survey Design: Crafting Survey Instruments to Meet Your Library’s Research and Evaluation Needs

Creative Survey Design: Crafting Survey Instruments to Meet Your Library’s Research and Evaluation Needs

June 5, 2024, 1:00-2:30 Eastern/12:00-1:30 Central/11:00-12:30 Mountain/10:00-11:30 Pacific


This session will be recorded, and the recording, slides, and any resources shared will be available on this webpage within two business days of the webinar.

Surveys in libraries are often seen as essential methods for collecting data about services, programming, and community needs. But while libraries recognize the benefits of utilizing surveys for their research and evaluation needs, most struggle to fully realize the potential of their surveys for collecting high quality data. Good survey design is an art form, a craft that can be developed through practice. This session will focus on the principles of survey design and development, with an eye towards creating surveys designed to address a variety of library needs. Participants will develop an understanding of the basics of survey design, from initial question development to cognitive interviewing and piloting. This session will equip participants with the ability to identify and apply best practices and principles of survey design, offering opportunities for direct application through hands-on practice.

Session Learning Outcomes

  • Understand the value of good survey design for library research and evaluation
  • Recognize the principles of good survey design and apply those principles to example survey items
  • Understand the practice of cognitive interviewing and its role in the development of well-crafted surveys

This is NOT a webinar where you listen to a talking head the whole time; instead, please come ready to participate in a variety of interactive learning activities.

This session is part of the 12 Months to Better Library Data Webinar Series, made possible by funding from the Mellon Foundation.


Kawanna Bright
Assistant Professor of Library Science, East Carolina University

Kawanna Bright (PhD, MLIS) is Assistant Professor of Library Science at East Carolina University. Dr. Bright has a doctorate in Research Methods & Statistics (2018, University of Denver) and an MLIS (2003, University of Washington). She teaches courses on research methodology, leadership and management in libraries, academic librarianship, collection development, and equity, diversity, and inclusion (EDI). Her research focuses on library assessment, EDI in libraries, research methods in LIS, and the liaison librarianship role in academic libraries.