The Data We Don’t Collect: How It Drives Funding Decisions By People Who Don’t Use the Library
Tuesday, November 13, 2018, 12:00-1:00 Eastern/9:00-10:00 Pacific
Presenter: John Chrastka, Executive Director, EveryLibrary
We know from both the 2008 and 2018 iterations of “From Awareness to Funding” that the library user status of the voter does not matter on Election Day. Funding decisions for libraries are often made by voters with little-to-no familiarity with the library, or by elected officials who are themselves non-users. Our industry’s focus on measuring, understanding, and improving the user experience is well developed and robust. But we lack a consistent and disciplined approach to collecting and sharing insights about the value system of non-users. Join EveryLibrary executive director John Chrastka for an overview of the “From Awareness…” findings and participate in a discussion of how concerned library data professionals could cooperatively begin to fill in these missing data pieces.
John Chrastka is founder and executive director of EveryLibrary, the first Super PAC for libraries. Since 2012, EveryLibrary has provided pro-bono support to 77 library communities with ballot measures and tax referendum, helping win over $261 million in stable tax funding. He is a former Board president of the Berwyn (IL) Public Library and RAILS, the Reaching Across Illinois Libraries System. Prior to EveryLibrary, he was a partner in AssociaDirect, an association consultancy, and was Director for Membership Development at ALA. He was recognized by Library Journal in 2014 as a Mover & Shaker.
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