Lisa Fraser has worked in public libraries for nearly 20 years, beginning in 2004 as an adult services librarian and subsequently working in public service development and organizational strategy. Her skills include building alignment with organizational goals; developing staff capacity in planning, measurement, and evaluation; collecting and analyzing data to inform strategic decision-making; and managing large-scale change initiatives. She holds an MLIS from University of Washington and a Master’s in International Administration from the School for International Training in Vermont. Prior to becoming a librarian, Lisa worked in higher education, government, and private industry. She has taught Public Library Advocacy and Library Marketing at the University of Washington Information School. She believes in the power of a well-crafted story to help public libraries and their communities understand and support each other.