Breakout: Privacy vs. Personalization
Customer privacy and confidentiality are core public library values. Our default is to not make use of our customer behavior data, in spite of the fact that it would allow us to personalize and market targeted services. We know we don’t want to be at the retail end of that data-use spectrum, but is there somewhere in the middle that respects our commitment to privacy while allowing us to use data to guide service design and delivery? This facilitated conversation will explore the topic in theory and practice, and allow you to explore your comfort level along the privacy vs. personalization continuum.