26 Jul 2023
8:30 am - 10:00 am
General Session: Library Storytelling with Data: Argument, Evidence, and Emotion
Learn how to bring data stories to life for library advocacy. Participants will learn about ongoing research identifying classic library stories told to persuade decision-makers as part of the Data Storytelling Toolkit for Librarians grant (IMLS). Tools every library can use include:
- Five classic advocacy arguments
- Evidence and forms of data for those arguments
- Narrative strategies that draw from classic story structures
- Tone and tactics for emotionally engaging storytelling to different audiences, including positive, negative, mixed, and polarized by misinformed/disinforming audience members.