Breakout: Web Analytics Zero to Hero
Your website is a gold mine for valuable data about your services and collections and, most importantly, how your users engage with them. Unfortunately though, for many libraries – big and small – web analytics is a “set it and forget it” project. You put the tracking code on your site and then every so often pop in to grab a couple of stats that get stuff into an annual report. Or even worse, your library doesn’t collect those data at all. Collecting and analyzing data from your website is one of the simplest and easiest forms of data collection and analysis you can perform in your library. In this session we will show you just how easy it can be to install and configure Google Analytics for your site, and how to utilize a few basic techniques to supercharge your web data, transforming them from a few lonely bullet points in an annual report into the kinds of insights and information that will help your digital spaces continue to thrive.