Breakout: Listening Deeper: Interview and Focus Group Strategies to Gain New Understanding

26 May 2021
10:30 am - 12:00 pm

Breakout: Listening Deeper: Interview and Focus Group Strategies to Gain New Understanding

Interviews and focus groups offer you ways to move beyond basic responses to gain deeper understanding. After a brief discussion of when interviews or focus groups can be effective methods for data gathering, you will learn strategies for preparing and conducting effective one-on-one and group inquiry. This hands-on session will give you practice in interviewing as well as tips and resources for focus groups. Then you will learn how you analyze and use your findings to discover trends in your interviews or focus groups. Walk away with tools, experience, and confidence to conduct interviews or focus groups with your community, your staff, or other stakeholder groups.

Data collection & analysis